Privacy Policy

LionHEART Privacy Policy
Effective Date: 16/09/2025
Last Updated: 16/09/2025

1. Introduction

LionHEART ("we," "us," or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website lionheartapparel.co.uk or make purchases from our online store.

Data Controller Information:
Company Name: LionHEART
Registered Address:

33 The Valls,
Bradley Stoke Bristol,
BS32 8AW

Email: ukpatriotsuk@gmail.com

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide when you:

• Create an account: Name, email address, password, date of birth

• Place an order: Billing and shipping addresses, phone number, payment information

• Subscribe to newsletters: Email address, name, preferences

• Contact customer service: Name, email, inquiry details, order information

• Leave product reviews: Name, email, review content

2.2 Information Collected Automatically

When you visit our website, we automatically collect:

• Device information: IP address, browser type, operating system, device identifiers

• Usage data: Pages visited, time spent, click patterns, referral sources

• Location data: General geographic location based on IP address

• Cookies and tracking technologies: Session data, preferences, shopping cart contents

2.3 Third-Party Information

We may receive information from our fulfillment partners (Printify, Gelato, Printful) regarding order status and shipping details.

3. How We Use Your Information

We process your personal data for the following purposes:

3.1 Order Fulfillment and Customer Service

Legal Basis: Contract performance and legitimate interests

• Processing and shipping orders through our POD partners

• Providing customer support and handling returns

• Sending order confirmations and shipping updates

3.2 Marketing Communications

Legal Basis: Consent (opt-in required)

• Sending promotional emails and newsletters

• Personalizing marketing content based on purchase history

• Opt-out: Unsubscribe links in all marketing emails

3.3 Website Functionality and Security

Legal Basis: Legitimate interests

• Maintaining website security and preventing fraud

• Analyzing website performance and user experience

• Storing shopping cart contents and user preferences

4. Information Sharing and Disclosure

4.1 Print-on-Demand Partners

We share necessary order information with our fulfillment partners (Printify, Gelato, Printful) including:

• Customer name and shipping address

• Product specifications and customization details

• Order quantities and delivery requirements

4.2 Service Providers

We may share information with trusted third-party service providers who assist us with:

• Payment processing (Shopify Payments, PayPal, Stripe)

• Email marketing services (Mailchimp, Klaviyo)

• Analytics and website optimization (Google Analytics)

• Customer support tools

4.3 Legal Requirements

We may disclose your information if required by law, court order, or to protect our legal rights and safety.

5. Data Security Measures

We implement appropriate technical and organizational security measures including:

• SSL encryption for all data transmission

• Secure payment processing through PCI-compliant processors

• Regular security audits and vulnerability assessments

• Limited access to personal data on a need-to-know basis

• Staff training on data protection procedures

6. Your Privacy Rights

Under GDPR, CCPA, and UK Data Protection Act 2018, you have the following rights:

6.1 Access and Portability

• Request a copy of your personal data

• Receive data in a portable format

6.2 Correction and Updates

• Correct inaccurate or incomplete information

• Update your account details at any time

6.3 Deletion ("Right to be Forgotten")

• Request deletion of your personal data

• Note: Some data may be retained for legal compliance

6.4 Restriction and Objection

• Restrict processing of your data

• Object to marketing communications

• Opt-out of data sales (CCPA compliance)

6.5 Withdraw Consent

• Withdraw consent for marketing emails at any time

• Does not affect previously lawful processing

To exercise your rights, contact us at: ukpatriotsuk@gmail.com

 

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

• Essential cookies: Required for website functionality

• Performance cookies: Analytics and website optimization

• Marketing cookies: Personalized advertising and retargeting

• Preference cookies: Remember your settings and preferences

Cookie Management: You can control cookies through your browser settings or our cookie consent banner.

 

8. Children's Privacy

We do not knowingly collect personal information from children under 13 without parental consent. If you believe we have collected information from a child under 13, please contact us immediately.

 

9. International Data Transfers

As we serve customers globally, your information may be transferred to and processed in countries outside the UK/EU. We ensure adequate protection through:

• Standard Contractual Clauses (SCCs)

• Adequacy decisions

• Other appropriate safeguards as required by GDPR

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy:

• Account information: Until account deletion or 3 years of inactivity

• Order data: 7 years for tax and legal compliance

• Marketing data: Until you unsubscribe or withdraw consent

• Website analytics: 26 months (Google Analytics default)

11. Updates to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by:

• Posting the updated policy on our website

• Sending email notifications to registered users

• Updating the "Last Updated" date

12. Contact Us

For privacy-related questions or to exercise your rights:
Email: ukpatriotsuk@gmail.com

Address: 

33 The Valls,
Bradley Stoke Bristol,
BS32 8AW

Response Time: We will respond within 30 days